Barry Hyde


Barry Hyde

USGA Chief Marketing Officer

Barry Hyde became the first Chief Marketing Officer for the United States Golf Association in May 2005, and was immediately put in charge of generating corporate support for the organization.

In 2006, Hyde negotiated the first two corporate deals in USGA history with American Express and Lexus. Both companies debuted as USGA partners at the 2007 U.S. Open at Oakmont C.C. There, American Express presented the U.S. Open Experience and Lexus provided players with courtesy cars and became the exclusive luxury car advertiser on USGA television partner NBC.

Then, in 2008, Hyde added Royal Bank of Scotland and IBM as USGA corporate sponsors, and also sharpened the long-standing partnership the Association enjoys with Rolex. In 2010, American Express and Rolex entered into second terms of their USGA relationships, while Avis and Marriott joined the group by providing benefits to USGA members and championships.

Prior to joining the USGA, Hyde spent 15 years in golf marketing, including four years as Vice President of Global Sponsorships and Events for MasterCard International. Hyde joined the staff at MasterCard International in 1996 as Director of Global Sponsorships and events, bringing golf into the company’s sponsorship portfolio, adding 80 events in 16 countries over a four-year period. He was promoted to Vice President in 2000, with new responsibility to extend golf sponsorships to 12 additional global markets, including Australia, China, Mexico and South Africa.

He forged working partnerships with the PGA Tour, the European PGA Tour, the LPGA, ABC/ESPN and the Royal and Ancient Golf Club of St. Andrews, Scotland. Additionally, he helped in the creative development and media planning behind the company’s golf-themed “Priceless” advertising campaign.

A native of Palisades, N.Y., and a 1988 graduate of Occidental College in Los Angeles, Calif., Hyde joined the PGA Tour on the ground floor the following year as a cart barn attendant at TPC Sawgrass. In 1991, he was named operations manager at the new TPC River Highlands course in Connecticut.

In 1992, he was called to the Tour headquarters in Ponte Vedra Beach, Fla., to become Manager of Consumer Marketing, where one of his first clients was MasterCard.

An avid golfer and gardener, Hyde and his wife, Katie, live in Neshanic Station, N.J.